Improve Your Website's Google Ranking

How to Improve Your Website's Google Ranking

 

Simple Tips to Improve Your Website’s Rank:

Keyword Phrases:

A keyword phrase are the words that you think someone is most likely to put into a search engine to find your content. They should appear in your content. Don't overdo it just use natural language, words that humans are most likely to use when searching for a page about your topic. Clear writing is both easier to search and easier to read.You can also check Google Trends to see if one phrase is starting to gain popularity. Try to stick to one subject per page, and stick to one keyword phrase per page.

Density

One of the things Google looks for the density of the keyword used per page means, how often the keyword occurs. Use natural phrasing. Don't try to trick the search engine by repeating the same word over and over or making text "invisible". It doesn't work. In fact, this type of behavior even gets your website banned.Give a strong opening paragraph that says what your page is actually about. This is just good practice, but it may help search engines find your page, too.

Name Your Pages:

Give your pages a descriptive name with the <title> attribute. Google often displays search results as a link using the Web page's title. A link called 'untitled' isn't enticing, and nobody is going to click on it. When appropriate, use the page's keyword phrase in the title.

Links:

One of the biggest factors Google looks at is the hyperlink. Google looks at both links to and from your website.Google looks at the words you use in links to help determine the content of your page. Use links within web pages as a way to emphasize keywords you are explaining (title).Links from other websites to your website are used to determine Page Rank also called as (exchanging text links with other relevant websites).

Social Networking:

Social networking sites can be a good way to promote a site, but it is unclear how much it will affect your rank directly. Google+ promotion may have the most impact. That said, you may find that a great deal of your traffic comes from social networks, so be sure to make your content social friendly. Add images and give your content interesting titles.

Make Your Graphics Search Friendly:

Give your images <alt> attributes. Not only does it make your website more accessible but also gives you another chance to place your keywords where Google can see them.

Good Design Is Popular Design:

In the end, strong, well organized pages are pages that Google tends to rank higher. They're also pages that tend to become more popular, which means Google will rank them even higher. Keep good design in mind as you go, and much of the SEO will design itself.

Pool your votes:

www.techiego.com and http://techiego.com  are seen as different pages by search engines. This can result in any links that you receive being diluted between the two pages. The solution to this problem is to tell Google that you want all the votes from www.techiego.com to be counted towards http://techiego.com. This can be easily implemented by using a permanent (known as a 301) redirect from one of the pages to the other.

Offer discounts:

Everyone loves a good deal and clubs and organizations love to promote such benefits to their members. Put such thing in your site if it allows you to do so. Offering an exclusive discount to a club or organization is a highly effective way of receiving a link.

Locate references without links:

Look for web pages that mention your business or website. Without a link back to your site, use Google Alerts to create an automated notification, so that anytime a website mentions your business, you will receive an e-mail. You can then get in touch and ask them to provide a link back to your website.

Target the right keywords:

One of the biggest mistakes that websites make is targeting the wrong keywords. Take the time to analyze the keywords that produce conversions and make you money. One way to do this is to have analytic software, like Google Analytics, installed on your website so that you can see how visitors are interacting and finding your site. Google Analytics is free and simple to install. After signing up for an account, you are given a JavaScript code that is placed on every page of your site. After verifying the code has been installed correctly, you should immediately start receiving insights into how visitors are arriving at your website, including which keywords that are causing them to engage.
Source: http://techiego.com/